{"id":4948,"date":"2024-05-07T09:45:22","date_gmt":"2024-05-07T01:45:22","guid":{"rendered":"https:\/\/www.taomi365.cn\/?p=4948"},"modified":"2024-05-07T09:45:22","modified_gmt":"2024-05-07T01:45:22","slug":"%e8%b0%b7%e6%ad%8c%e5%b9%bf%e5%91%8a%e9%ab%98%e9%98%b6%e6%89%93%e6%b3%95%e4%b8%8e%e4%bc%98%e5%8c%96%ef%bc%8c%e8%a7%a3%e5%af%86%e6%b5%81%e9%87%8f%e7%ba%a2%e5%88%a9-%e7%97%9b%e7%82%b9%e6%8f%ad%e7%a7%98","status":"publish","type":"post","link":"https:\/\/www.taomi365.cn\/4948.html","title":{"rendered":"\u8c37\u6b4c\u5e7f\u544a\u9ad8\u9636\u6253\u6cd5\u4e0e\u4f18\u5316\uff0c\u89e3\u5bc6\u6d41\u91cf\u7ea2\u5229\/\u75db\u70b9\u63ed\u79d8\uff0c\u52a9\u529bROI\u6700\u5927\u5316(23\u8282)"},"content":{"rendered":"

\u524d\u8a00\uff1a<\/strong>\u5728\u5982\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u5e02\u573a\u4e2d\uff0c\u8c37\u6b4c\u5e7f\u544a\u6210\u4e3a\u4e86\u5404\u884c\u4e1a\u4f01\u4e1a\u83b7\u53d6\u6d41\u91cf\u7684\u91cd\u8981\u6e20\u9053\u3002\u7136\u800c\uff0c\u5982\u4f55\u6709\u6548\u4f18\u5316\u8c37\u6b4c\u5e7f\u544a\uff0c\u6293\u4f4f\u6d41\u91cf\u7ea2\u5229\uff0c\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6210\u4e3a\u8bb8\u591a\u4f01\u4e1a\u9762\u4e34\u7684\u75db\u70b9\u95ee\u9898\u3002\u672c\u8bfe\u7a0b\u5c06\u5e26\u60a8\u89e3\u5bc6\u8c37\u6b4c\u5e7f\u544a\u9ad8\u9636\u6253\u6cd5\u4e0e\u4f18\u5316\uff0c\u51dd\u7ed3\u884c\u4e1a\u7cbe\u534e\uff0c\u63ed\u79d8\u6d41\u91cf\u7ea2\u5229\uff0c\u52a9\u529b\u60a8\u5b9e\u73b0ROI\u6700\u5927\u5316\u3002<\/p>\n

\"\u56fe\u7247[1]-\u8c37\u6b4c\u5e7f\u544a\u9ad8\u9636\u6253\u6cd5\u4e0e\u4f18\u5316\uff0c\u89e3\u5bc6\u6d41\u91cf\u7ea2\u5229\/\u75db\u70b9\u63ed\u79d8\uff0c\u52a9\u529bROI\u6700\u5927\u5316(23\u8282)-\u963f\u707f\u8bf4\u94b1\"<\/p>\n

\u8c37\u6b4c\u5e7f\u544a\u9ad8\u9636\u6253\u6cd5\u4f53\u7cfb\u8bfe\uff0c\u89e3\u51b3Google\u5e7f\u544a\u6295\u653e\u7684\u75db\u70b9\u95ee\u9898<\/p>\n

\u8c37\u6b4c\u5e7f\u544a\u9ad8\u9636\u6253\u6cd5\u4e0e\u4f18\u5316\uff0c\u51dd\u7ed3\u884c\u4e1a\u7cbe\u534e\u7684\u8c37\u6b4c\u5e7f\u544a\u4f53\u7cfb\u8bfe\u7a0b\uff0c\u5e26\u4f60\u6293\u4f4f\u6d41\u91cf\u7ea2\u5229\uff0c\u6700\u5927\u5316ROI<\/p>\n

\u8bfe\u7a0b\u5927\u7eb204<\/p>\n

COURSE<\/p>\n

Part 1 \u5e7f\u544a\u7b56\u7565\u4f18\u5316\u603b\u89c8<\/p>\n

\u8c37\u6b4c\u8d26\u6237\u4e0d\u540c\u5468\u671f\u76d1\u63a7\u7b56\u7565\u548c\u76ee\u6807\u8bbe\u5b9a<\/p>\n

1)\u6295\u653e\u4f18\u5316\u7b56\u7565\u7684\u4e09\u4e2a\u7ef4\u5ea6:\u5e7f\u544a\u67b6\u6784\u3001\u5e7f\u544a\u6307\u6807\u3001\u65e5\u5e38\u4f18\u5316<\/p>\n

2)\u4e0d\u540c\u9636\u6bb5\u7684\u8425\u9500\u6f0f\u6597\u5bf9\u5e94\u7684\u76ee\u6807\u6307\u6807<\/p>\n

3)\u8c37\u6b4c\u8d26\u6237\u4e0d\u540c\u5468\u671f(\u521d\u671f\/\u53d1\u5c55\u671f\/\u6210\u719f\u671f)\u76d1\u63a7\u7b56\u7565\u548c\u76ee\u6807\u8bbe\u5b9a<\/p>\n

4)\u4e0d\u540c\u65f6\u671f\u8d26\u6237\u5e7f\u544a\u7c7b\u578b\u7684\u5360\u6bd4<\/p>\n

5)\u4e0d\u540c\u9636\u6bb5\u7684\u5e7f\u544a\u51fa\u4ef7\u7b56\u7565\u7684\u4f18\u5316<\/p>\n

6)\u8c37\u6b4c\u8d26\u6237\u4e0d\u540c\u5468\u671f\u51fa\u4ef7\u7b56\u7565\u6982\u89c8<\/p>\n

7)\u6848\u4f8b\u5206\u6790:\u670d\u88c5\u4ea7\u54c1\u4ece\u6d4b\u6b3e\u5230\u63d0\u5347\u8f6c\u5316\u6210\u6548\u7684\u5e7f\u544a\u7ec4\u5408\u7b56\u7565\u5efa\u8bae(\u6848\u4f8b<\/p>\n

\u5982\u4f55\u5206\u6790\u5e7f\u544a\u7684\u5065\u5eb7\u5ea6\uff0c\u4e0d\u540c\u5e7f\u544a\u7c7b\u578b\u7684\u6570\u636e\u8868\u73b0\uff0c\u5236\u5b9a\u6574\u4f53\u7684\u4f18\u5316\u65b9\u5411<\/p>\n

1)\u5e7f\u544a\u5065\u5eb7\u5ea6\u5206\u6790\u7684\u4e09\u5927\u65b9\u5411<\/p>\n

2)\u5982\u4f55\u770b\u5f85\u8d26\u6237\u4f18\u5316\u5f97\u5206<\/p>\n

3)\u8f6c\u5316\u4e0e\u53d7\u4f17\u8bbe\u7f6e\u6e05\u5355<\/p>\n

4)\u53d7\u4f17\u7fa4\u4f53\u7684\u7ec6\u5206\u65b9\u6cd5\u4e0e\u6295\u653e\u7b56\u7565<\/p>\n

5)\u5982\u4f55\u9009\u62e9\u5408\u9002\u7684\u667a\u80fd\u51fa\u4ef7\u7b56\u7565\uff0c\u5960\u5b9a\u589e\u957f\u57fa\u7840<\/p>\n

6)\u9884\u7b97\u53d7\u9650\u5bf9\u5e7f\u544a\u9020\u6210\u7684\u5f71\u54cd<\/p>\n

7)\u5982\u4f55\u5206\u6790\u5e7f\u544a\u7684\u5065\u5eb7\u5ea6<\/p>\n

\u5982\u4f55\u642d\u914d\u5e7f\u544a\u505a\u8282\u65e5\u4f18\u5316<\/p>\n

1)\u6d41\u91cf\u8d8b\u52bf\u5206\u6790<\/p>\n

2)\u8d2d\u7269\u5b63\u5ba2\u6237\u641c\u7d22\u884c\u4e3a\u4e0e\u5546\u5bb6\u90e8\u7f72\u65f6\u673a<\/p>\n

3)\u641c\u7d22\u5e7f\u544a\u6295\u653e\u91cd\u70b9(\u641c\u7d22\u6846\u67b6\/\u641c\u7d22\u8bcd\/\u6587\u6848)<\/p>\n

-\u670d\u88c5\u4ea7\u54c1\u6848\u4f8b(\u6848\u4f8b<\/p>\n

4)\u641c\u7d22\u5e7f\u544a\u6295\u653e\u91cd\u70b9(\u641c\u7d22\u6846\u67b6\/\u641c\u7d22\u8bcd\/\u6587\u6848)<\/p>\n

\u2013 \u5bb6\u5c45\u4ea7\u54c1\u6848\u4f8b(\u6848\u4f8b<\/p>\n

5)Shopping\u548cDisplay\u5e7f\u544a\u6295\u653e\u91cd\u70b9<\/p>\n

6)\u89c6\u9891\u5e7f\u544a\u6295\u653e\u91cd\u70b9<\/p>\n

\u5982\u4f55\u7ed3\u5408\u5e7f\u544a\u6570\u636e\uff0c\u4f18\u5316\u7f51\u7ad9\u5e03\u5c40\u56db\u3001<\/p>\n

1)\u7f51\u7ad9\u9875\u9762\u4f18\u5316\u76843\u4e2a\u91cd\u8981\u65b9\u9762<\/p>\n

2)\u7f51\u7ad9\u6574\u4f53\u67b6\u6784\u56fe<\/p>\n

3)\u7f51\u7ad9\u4e3b\u9875\u5e03\u5c40\u6700\u4f73\u5b9e\u8df5<\/p>\n

4)\u7f51\u7ad9\u54c1\u7c7b\u9875\u5e03\u5c40\u6700\u4f73\u5b9e\u8df5<\/p>\n

5)\u4ea7\u54c1\u9875\u9762\u5e03\u5c40\u6700\u4f73\u5b9e\u8df5<\/p>\n

6)\u7ed3\u7b97\u9875\u9762\u5e03\u5c40\u6700\u4f73\u5b9e\u8df5<\/p>\n

7)DTC\u72ec\u7acb\u7ad9\u5fc5\u5907\u8981\u70b9<\/p>\n

\u4e94\u3001GA4\u5e03\u5c40\u53ca\u6570\u636e\u89e3\u8bfb<\/p>\n

1)GA4\u8d26\u6237\u7ed3\u6784<\/p>\n

3)GA4\u81ea\u5b9a\u4e49\u62a5\u544a<\/p>\n

2)GA4\u53d7\u4f17\u4eba\u7fa4\u548c\u8f6c\u5316\u914d\u7f6e<\/p>\n

Part 2 \u641c\u7d22\u5e7f\u544a\u9ad8\u9636\u6253\u6cd5<\/p>\n

\u516d\u3001\u641c\u7d22\u5e7f\u544a\u5e7f\u544a\u67b6\u6784<\/p>\n

1)\u641c\u7d22\u5e7f\u544a\u6846\u67b6\u4f53\u7cfb<\/p>\n

2)\u6309\u56fd\u5bb6\u8bbe\u5b9a\u5e7f\u544a\u6846\u67b6<\/p>\n

3)\u641c\u7d22\u5e7f\u544a\u7adf\u4ef7\u539f\u7406\u4e0e\u6392\u540d\u51b3\u5b9a\u56e0\u7d20<\/p>\n

4)\u5173\u952e\u5b57\u4f18\u5316\u7684\u56db\u4e2a\u65b9\u9762<\/p>\n

\u5982\u4f55\u5e73\u8861\u5173\u952e\u5b57\u7cbe\u51c6\u5ea6\u548c\u6d41\u91cf<\/p>\n

1)\u5173\u952e\u5b57\u7684\u7cbe\u51c6\u5ea6\u5224\u65ad<\/p>\n

2)\u5982\u4f55\u5408\u7406\u7684\u4e3a\u5173\u952e\u5b57\u5206\u7ec4<\/p>\n

3)\u5982\u4f55\u67e5\u627e\u65b0\u7684\u5173\u952e\u5b57<\/p>\n

4)\u901a\u8fc7\u5916\u90e8\u5de5\u5177\u53d1\u73b0\u641c\u7d22\u8d8b\u52bf<\/p>\n

5)\u641c\u7d22\u5e7f\u544a\u5173\u952e\u5b57\u6574\u7406\u4e3e\u4f8b:\u7535\u7ade\u6905\u6848\u4f8b<\/p>\n

\u516b\u3001\u641c\u7d22\u5e7f\u544a\u5173\u952e\u5b57\u8d28\u91cf\u5f97\u5206\u4f4e\u5982\u4f55\u4f18\u5316?<\/p>\n

1)\u5982\u4f55\u5feb\u901f\u5b9a\u4f4d\u8d28\u91cf\u5f97\u5206\u4f4e\u7684\u5173\u952e\u5b57<\/p>\n

2)\u5f71\u54cd\u5173\u952e\u5b57\u8d28\u91cf\u5f97\u5206\u76843\u4e2a\u7ef4\u5ea6\u548c\u4f18\u5316\u65b9\u5411<\/p>\n

3)\u641c\u7d22\u5e7f\u544a\u5173\u952e\u5b57\u8d28\u91cf\u5f97\u5206\u4f18\u5316\u89e3\u51b3\u65b9\u6848<\/p>\n

4)\u5173\u952e\u5b57\u7684\u4f18\u5316\u601d\u8def\u4e0e6\u4e2a\u6b65\u9aa4<\/p>\n

\u4e5d\u3001\u641c\u7d22\u5e7f\u544a\u6587\u6848\u548c\u9644\u52a0\u4fe1\u606f<\/p>\n

1)\u81ea\u9002\u5e94\u641c\u7d22\u5e7f\u544a\u6587\u6848\u7684\u4f5c\u7528<\/p>\n

2)\u5982\u4f55\u8ba9\u5e7f\u544a\u6587\u6848\u66f4\u6709\u5438\u5f15\u529b\u3001\u660e\u786e\u5177\u4f53\u3001\u76f8\u5173\u6027\u5f3a<\/p>\n

3)3\u79cd\u5fc5\u5907\u7684\u9644\u52a0\u4fe1\u606f\u7c7b\u578b<\/p>\n

4)\u5de7\u7528\u7d20\u6750\u62a5\u544a\u4f18\u5316\u7d20\u6750<\/p>\n

5)\u667a\u80fd\u51fa\u4ef7\u7684\u4f5c\u7528<\/p>\n

6)\u9884\u7b97\u548c\u51fa\u4ef7\u7b56\u7565<\/p>\n

7)\u641c\u7d22\u5e7f\u544a\u667a\u80fd+\u5e7f\u6cdb\u7684\u6b63\u786e\u6253\u6cd5<\/p>\n

8)\u5e7f\u6cdb\u5339\u914d\u7684\u5e38\u89c1\u95ee\u9898<\/p>\n

\u5341\u3001\u641c\u7d22\u5e7f\u544a\u7684\u4f18\u5316\u6848\u4f8b\u5206\u4eab<\/p>\n

1)\u4ee5\u54c1\u724c\u5851\u9020\u4e3a\u6838\u5fc3\u6548\u679c\u7684\u8d26\u6237\u7ed3\u6784\u548c\u5339\u914d\u65b9\u5f0f\u7b56\u7565<\/p>\n

2)\u591a\u54c1\u7c7b\u8d26\u6237\u5982\u4f55\u89c4\u5212\u5e7f\u544a\u7cfb\u5217<\/p>\n

3)\u9ad8\u6548\u641c\u7d22\u8d26\u6237\u7ed3\u6784\u793a\u4f8b<\/p>\n

4)\u641c\u7d22\u5e7f\u544a\u9636\u6bb5\u6027\u65e5\u5e38\u7ef4\u62a4\u4f18\u5316\u5de5\u4f5c<\/p>\n

5)\u641c\u7d22\u5e7f\u544a\u7684\u5173\u952e\u6307\u6807<\/p>\n

\u641c\u7d22\u5b57\u8bcd\u62a5\u544a\u5206\u6790\u5b9e\u64cd<\/p>\n

1)\u5b9e\u6218\u8bb2\u89e3\u5982\u4f55\u5206\u6790\u641c\u7d22\u5b57\u8bcd\u62a5\u544a\u6848\u4f8b<\/p>\n

Part 3 \u5c55\u793a\u5e7f\u544a\u9ad8\u9636\u6253\u6cd5<\/p>\n

\u5341\u4e8c\u3001\u5c55\u793a\u5e7f\u544a\u4f18\u5316\u6982\u89c8<\/p>\n

1)\u5c55\u793a\u5e7f\u544a\u4f18\u5316\u4e09\u5927\u75db\u70b9<\/p>\n

3)\u81ea\u9002\u5e94\u5c55\u793a\u5e7f\u544a\u89e3\u8bfb<\/p>\n

4)\u5c55\u793a\u5e7f\u544a\u6700\u4f73\u505a\u6cd5<\/p>\n

2)\u5c55\u793a\u5e7f\u544a\u67b6\u6784<\/p>\n

5)\u5c55\u793a\u5e7f\u544a\u56fe\u7247\u8bbe\u7f6eTips<\/p>\n

6)\u5982\u4f55\u9009\u62e9\u5c55\u793a\u5e7f\u544a\u5c3a\u5bf8<\/p>\n

\u5341\u4e09\u3001\u5982\u4f55\u9009\u62e9\u53d7\u4f17\u7fa4\u4f53?<\/p>\n

1)\u5c55\u793a\u5e7f\u544a\u53d7\u4f17\u7fa4\u4f53\u7684\u4e09\u4e2a\u5c42\u7ea7<\/p>\n

2)\u8ddf\u4eba\u8d70\u7684\u5b9a\u4f4d\u65b9\u5f0f<\/p>\n

3)\u8ddf\u5185\u5bb9\u8d70\u7684\u5b9a\u4f4d\u65b9\u5f0f<\/p>\n

4)\u5c55\u793a\u5e7f\u544a\u7d20\u6750\u548c\u53d7\u4f17\u7684\u9009\u62e9<\/p>\n

\u5341\u56db\u3001\u53d7\u4f17\u7fa4\u4f53\u7684\u8bbe\u7f6e<\/p>\n

1)\u901a\u8fc7\u7528\u6237\u884c\u4e3a\u5212\u5206\u53d7\u4f17\u7fa4\u4f53<\/p>\n

2)\u6f5c\u5728\u5ba2\u6237\u53d7\u4f17\u7fa4\u4f53<\/p>\n

.Demographic<\/p>\n

\u00b7\u5174\u8da3\u6807\u7b7e<\/p>\n

3)\u7559\u5b58\u53d7\u4f17\u7fa4\u4f53<\/p>\n

\u3002\u7f51\u7ad9\u8bbf\u95ee\u8005<\/p>\n

\u52a0\u8d2d\u7269\u8f66\u53d7\u4f17<\/p>\n

*In-market<\/p>\n

\u00b7\u81ea\u5b9a\u4e49\u610f\u5411\u53d7\u4f17<\/p>\n

\u00b7\u8d2d\u7269\u4eba\u7fa4<\/p>\n

\u3002\u76ee\u6807\u5ba2\u6237\u5217\u8868<\/p>\n

\u5341\u4e94\u3001\u5982\u4f55\u4f18\u5316\u518d\u8425\u9500\u5e7f\u544a\uff0c\u66f4\u8f7b\u677e\u63d0\u9ad8\u6548\u679c\u8fbe5\u500d+<\/p>\n

1)\u5982\u4f55\u505a\u518d\u8425\u9500-\u7528\u6237\u65c5\u7a0b\u7684\u51b3\u7b56\u6d41\u7a0b<\/p>\n

2)3\u79cd\u518d\u8425\u9500\u5e7f\u544a\u7c7b\u578b<\/p>\n

3)\u53d7\u4f17\u7fa4\u4f53&\u5e7f\u544a\u7d20\u6750Tips<\/p>\n

4)\u518d\u8425\u9500\u5217\u8868\u7b56\u7565vs\u5e7f\u544a\u7b56\u7565<\/p>\n

5)\u518d\u8425\u9500-\u5524\u9192\/\u62c9\u56de\u5ba2\u6237\u7684\u6280\u5de7<\/p>\n

6)\u518d\u8425\u9500-\u5e26\u52a8\u5ba2\u6237\u590d\u8d2d\u6280\u5de7<\/p>\n

7)\u590d\u8d2d\u518d\u8425\u9500\u5e7f\u544a\u7cfb\u5217\u65f6\u95f4\u8f74<\/p>\n

8)\u5982\u4f55\u6392\u9664\u4e0d\u7cbe\u51c6\u7684\u5c55\u793a\u4f4d\u7f6e<\/p>\n

9)\u7cbe\u51c6\u7684\u5c55\u793a\u4f4d\u7f6e\u5b9a\u6295<\/p>\n

\u5341\u516d\u3001\u5c55\u793a\u5e7f\u544a\u4f18\u5316\u7b56\u7565\u53ca\u6848\u4f8b<\/p>\n

1)\u8c37\u6b4c\u8d26\u6237\u51fa\u4ef7\u7b56\u7565\u6982\u89c8<\/p>\n

2)\u5c55\u793a\u5e7f\u544a\u6295\u653e\u7b56\u7565\u53ca\u5173\u952e\u6b65\u9aa4<\/p>\n

3)\u7d20\u6750\u4f18\u5316\u5efa\u8bae<\/p>\n

4)\u5c55\u793a\u5e7f\u544a\u7684\u5173\u952e\u6570\u636e\u6307\u6807\u4e0e\u5f52\u56e0\u6a21\u578b<\/p>\n

5)\u5c55\u793a\u5e7f\u544a\u6bcf\u65e5\/\u6bcf\u5468\/\u6bcf\u6708\u4f18\u5316\u5de5\u4f5c<\/p>\n

Part 4 \u8d2d\u7269\u5e7f\u544a\u7684\u9ad8\u9636\u6253\u6cd5<\/p>\n

\u5341\u4e03\u3001\u5982\u4f55\u4f18\u5316\u4ea7\u54c1Feed<\/p>\n

1)GMC\u8d26\u53f7\u5f00\u901a\u4e0e\u7ed1\u5b9a\u6ce8\u610f\u4e8b\u9879<\/p>\n

2)\u60f3\u8981\u901a\u8fc7GMC\u5ba1\u6838\uff0cDTC\u72ec\u7acb\u7ad9\u7684\u5fc5\u5907\u8981\u7d20<\/p>\n

3)Feed\u7684\u5fc5\u987b\u5c5e\u6027vs\u53ef\u9009\u5c5e\u6027<\/p>\n

4)Feed\u4e0a\u4f20\u7684\u6ce8\u610f\u4e8b\u9879<\/p>\n

5)Feed\u8fdd\u89c4\u5e38\u89c1\u95ee\u9898\u53ca\u5904\u7406<\/p>\n

6)\u4f18\u5316Title\u548c\u63cf\u8ff0\u6700\u4f73\u505a\u6cd5\uff0c\u63d0\u9ad8\u66f4\u591a\u5e7f\u544a\u66dd\u5149\u673a\u4f1a<\/p>\n

7)\u5546\u54c1\u7c7b\u578b\u4f18\u5316\u7684\u6700\u4f73\u505a\u6cd5<\/p>\n

8)\u8d2d\u7269\u5e7f\u544a\u8d26\u6237\u7ed3\u6784\u4f18\u5316\u4e09\u6b65\u8d70<\/p>\n

9)\u8d2d\u7269\u5e7f\u544a\u4f18\u5316\u67b6\u6784\u7684\u521d\u9636\u7248\u3001\u4e2d\u9636\u7248\u3001\u9ad8\u9636\u7248<\/p>\n

10)\u9ad8\u6548\u8d26\u6237\u7ed3\u6784\u793a\u4f8b:\u591a\u54c1\u7c7b(\u6848\u4f8b<\/p>\n

11)\u8d2d\u7269\u5e7f\u544a\u4f18\u5316\u7684\u5173\u952e\u6570\u636e\u6307\u6807<\/p>\n

12)\u8d2d\u7269\u5e7f\u544a\u4f18\u5316\u4e4b\u518d\u8425\u9500\u5e7f\u544a<\/p>\n

13)\u8d2d\u7269\u5e7f\u544a\u4f18\u5316\u4e4b\u9644\u52a0\u4fe1\u606f<\/p>\n

14)2\u79cd\u8d2d\u7269\u5e7f\u544a\u6210\u529f\u793a\u4f8b(\u6848\u4f8b<\/p>\n

\u5341\u516b\u3001\u6548\u679c\u6700\u5927\u5316\u5982\u4f55\u5236\u4f5c\u4f18\u5316\u7d20\u6750\u7ec4<\/p>\n

1)Pmax\u6700\u4f73\u505a\u6cd5<\/p>\n

2)Pmax\u5e38\u89c1\u4f18\u5316\u91cd\u70b9<\/p>\n

3)Pmax\u7d20\u6750\u8d44\u6e90\u6548\u679c\u8bc4\u7ea7<\/p>\n

4)\u7d20\u6750\u8d44\u6e90\u7ec4\u6700\u4f73\u5b9e\u8df5\u5efa\u8bae<\/p>\n

5)\u53d7\u4f17\u7d20\u6750\u6700\u4f73\u5efa\u8bae<\/p>\n

6)Pmax\u9644\u52a0\u4fe1\u606f<\/p>\n

7)Pmax\u6700\u4f73\u5b9e\u8df5\u8def\u5f84<\/p>\n

8)\u8d26\u6237\u8bca\u65ad\u4e0e\u5206\u6790\uff0c\u63d0\u9ad8ROI<\/p>\n

9)Pmax\u6548\u679c\u8bc4\u4f30\u7684\u6700\u4f73\u5b9e\u8df5\u5efa\u8bae<\/p>\n

10)\u5e7f\u544a\u67b6\u6784\u76f8\u5173\u5e38\u89c1\u95ee\u9898<\/p>\n

11)Pmax\u5e7f\u544a\u4f18\u5316\u7b56\u7565<\/p>\n

12)Pmax\u6570\u636e\u5206\u6790\u6848\u4f8b\u62c6\u89e3\u6848\u4f8b<\/p>\n

Part 5 \u89c6\u9891\u5e7f\u544a\u7684\u9ad8\u9636\u6253\u6cd5<\/p>\n

\u5341\u4e5d\u3001Youtube\u5e7f\u544a\u7684\u8981\u7d20\u3001\u9891\u9053\u4e0e\u7d20\u6750<\/p>\n

1)Youtube\u5e7f\u544a\u76843\u5927\u8981\u7d20<\/p>\n

2)YouTube\u9891\u9053\u521b\u5efa\u6ce8\u610f\u4e8b\u9879<\/p>\n

3)YouTube\u9891\u9053\u89c6\u9891\u4e0a\u4f20<\/p>\n

4)YouTube\u9891\u9053\u4f18\u5316<\/p>\n

5)YouTube\u89c6\u9891\u5185\u5bb9\u4f18\u5316\u76844\u4e2a\u7ef4\u5ea6<\/p>\n

6)YouTube\u9891\u9053\u4e0eGoogle Ads\u5173\u8054<\/p>\n

\u4e8c\u5341\u3001Youtube\u5e7f\u544a\u683c\u5f0f<\/p>\n

Youtube\u5e7f\u544a\u6295\u653e\u7b56\u7565<\/p>\n

1)\u4e0d\u540c\u89c6\u9891\u5185\u5bb9\u5339\u914d\u4e0d\u540c\u5e7f\u544a\u683c\u5f0f<\/p>\n

2)\u5982\u4f55\u89c4\u5212\u89c6\u9891\u5185\u5bb9\u77e9\u9635<\/p>\n

3)\u8425\u9500\u6f0f\u6597\u4e0d\u540c\u9636\u6bb5\u7684\u53d7\u4f17\u7c7b\u578b<\/p>\n

4)\u8425\u9500\u6f0f\u6597\u4e0d\u540c\u9636\u6bb5\u9002\u5408\u7684\u89c6\u9891\u5e7f\u544a\u683c\u5f0f<\/p>\n

5)Youtube\u5e7f\u544a\u63a8\u5e7f\u601d\u8def(feed\u3001\u6253\u6cd5\u3001\u53d7\u4f17\u3001\u6307\u6807)<\/p>\n

\u00b7\u89c6\u9891\u8986\u76d6\u9762\u5e7f\u544a\u7cfb\u5217<\/p>\n

\u3002\u884c\u52a8\u53f7\u53ec\u89c6\u9891\u5e7f\u544a\u7cfb\u5217<\/p>\n

\u00b7\u89c6\u9891\u518d\u8425\u9500\u5e7f\u544a\u7cfb\u5217<\/p>\n

6)\u51fa\u4ef7\u53ca\u9884\u7b97\u5206\u914d<\/p>\n

7)\u4eba\u7fa4\u5b9a\u5411\u7b56\u7565<\/p>\n

8)Video Action & Discovery\u89c6\u9891\u5e7f\u544a\u6700\u4f73\u5b9e\u8df5<\/p>\n

9)\u9644\u52a0\u4fe1\u606f\u6700\u4f73\u5b9e\u8df5<\/p>\n

\u5341\u4e8c\u3001Youtube\u5e7f\u544a\u6548\u679c\u8861\u91cf<\/p>\n

1)\u4ece\u4e24\u4e2a\u76ee\u6807\u51fa\u53d1\u8861\u91cf\u5c55\u793a+\u89c6\u9891\u5e7f\u544a\u7684\u6548\u679c<\/p>\n

2)\u4ece\u4e09\u4e2a\u7ef4\u5ea6\u8bc4\u4f30\u5c55\u793a+\u89c6\u9891\u5e7f\u544a\u7684\u6548\u679c<\/p>\n

3)\u5982\u4f55\u4f7f\u7528\u5408\u9002\u7684KPI\u8861\u91cf\u5e7f\u544a\u6210\u6548<\/p>\n

4)\u8f6c\u5316\u5f52\u56e0\u5206\u6790<\/p>\n

5)\u5982\u4f55\u6784\u5efaYoutube\u5e7f\u544a\u7684\u6574\u4f53\u8861\u91cf\u4f53\u7cfb<\/p>\n

6)\u89c6\u9891\u5e7f\u544a\u7684\u5065\u5eb7\u8bc4\u4f30<\/p>\n

7)\u5dee\u5f02\u5316\u89c6\u89c9\u7535\u5546\u7b56\u7565<\/p>\n

8)\u6709\u54ea\u4e9b\u5782\u76f4\u54c1\u7c7b\u9002\u5408\u89c6\u9891\u5e7f\u544a<\/p>\n

\u5341\u4e09\u3001\u670d\u88c5\u7c7b\u76ee\u6848\u4f8b\u501f\u9274<\/p>\n

1)\u6d4b\u6b3e+\u6269\u91cf\u6574\u4f53\u601d\u8def<\/p>\n

2)\u4e0a\u65b0\u521d\u6b65\u6d4b\u6b3e\u7684\u5e7f\u544a\u7b56\u7565<\/p>\n

3)\u53d6\u5f97\u6d4b\u6b3e\u7ed3\u679c\u540e\u7684\u589e\u91cf\u7b56\u7565<\/p>\n

4)\u5e7f\u544a\u53d7\u4f17\u4eba\u7fa4\u7684\u9009\u62e9<\/p>\n

5)\u6548\u679c\u6700\u5927\u5316\u5e7f\u544a\u6295\u653e\u6307\u5357<\/p>\n

\u8bfe\u7a0b\u4e0b\u8f7d\uff1a<\/strong><\/p>\n

\n

<\/i>  \u6b64\u5904\u5185\u5bb9\u5df2\u9690\u85cf\uff0c\u8bf7\u4ed8\u8d39\u540e\u67e5\u770b<\/a><\/div><\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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